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After the war, the cargo cult became a tradition, with adherents even building mock airstrips to induce John Frum to return from the skies with cargo.

They only gain a semblance of self-evident truth through age and familiarity, as the legend of John Frum illustrates.

About a century ago on the Pacific island of Vanuatu, a messiah cult centered on a mythical figure named John Frum, who would bring riches and happiness, rooted itself among the local population.

According to one anecdote, an anthropologist questioned a local chief on the implausibility of Frum’s return.

"He was not in any way the culture warrior that he is today," Frum said.