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Dating apps have been losing their appeal amongst singles in recent years, especially Gen Z, the generation born between 1997 and 2012.

“This is a social-first experience that’s really meant to help relieve some of the pressure that we know a lot of Gen Z experiences with dating by making it more social, more fun, and bringing your friends in to help reinforce that comfort piece,” Long said.

Tinder said nearly 90% of people who tried Double Date were under 29, aligning with the company’s push to retain Gen Z.

Gen Z increasingly prefers meeting potential partners through mutual friends and real-world gatherings.

And yet, Gen Z is driving momentum in the box office and has been a “critical audience for moviegoing in the past three years,” according to a report from the National Research Group, a market research company.