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It has been ranked 99th out of 146 countries on gender equality.

In terms of a gender equality industry, they have pretty much arrived.

French minister for gender equality, Aurore Bergé, wrote "au revoir" in response to the news that Pornhub was pulling out of France.

And they have been at the heart of a fierce online backlash against calls for greater gender equality.

It was them that Yoon appealed to in his campaign pledges, vowing to abolish the Ministry of Gender Equality and Family, saying it focused too much on women's rights.