51Թ

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View synonyms for

gimmick

[gim-ik]

noun

  1. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.

    Synonyms: , , , ,
  2. a concealed, usually devious aspect or feature of something, as a plan or deal.

    An offer that good must have a gimmick in it somewhere.

  3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.

  4. Electronics Informal.a capacitor formed by intertwining two insulated wires.



verb (used with object)

  1. to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed byup ).

    to gimmick up a sports car with chrome and racing stripes.

verb (used without object)

  1. to resort to gimmickry, especially habitually.

gimmick

/ ˈɡɪɪ /

noun

  1. something designed to attract extra attention, interest, or publicity

  2. any clever device, gadget, or stratagem, esp one used to deceive

  3. a device or trick of legerdemain that enables a magician to deceive the audience

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Other 51Թ Forms

  • gimmicker noun
  • gimmicky adjective
  • ungimmicky adjective
  • ˈ adjective
  • ˈ noun
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51Թ History and Origins

Origin of gimmick1

An Americanism dating back to 1925–30; origin uncertain
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51Թ History and Origins

Origin of gimmick1

C20: originally US slang, of unknown origin
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Example Sentences

Examples have not been reviewed.

One of the most common criticisms of Sleep Token is that their masks are a gimmick to generate attention.

From

"When you bowl off-spin for long enough, then you start coming off the long run, everyone starts looking at it as a bit of a gimmick," he says.

From

There are no special effects or gimmicks to Hylen’s photos, no staging or posed imagery — he lets these forgotten edifices speak for themselves.

From

The challenge: To not make it feel like a gimmick, yet to also know when to pull back and let the film stand for itself.

From

Behind all the gimmicks, wackiness and absurdity, the roster is still filled with ballplayers — many of them with unrealized MLB dreams — now finding a second life through Banana Ball.

From

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