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gimmick
[gim-ik]
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
Synonyms: , , , ,a concealed, usually devious aspect or feature of something, as a plan or deal.
An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Electronics Informal.a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed byup ).
to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
gimmick
/ ˈɡɪɪ /
noun
something designed to attract extra attention, interest, or publicity
any clever device, gadget, or stratagem, esp one used to deceive
a device or trick of legerdemain that enables a magician to deceive the audience
Other 51Թ Forms
- gimmicker noun
- gimmicky adjective
- ungimmicky adjective
- ˈ adjective
- ˈ noun
51Թ History and Origins
Origin of gimmick1
51Թ History and Origins
Origin of gimmick1
Example Sentences
One of the most common criticisms of Sleep Token is that their masks are a gimmick to generate attention.
"When you bowl off-spin for long enough, then you start coming off the long run, everyone starts looking at it as a bit of a gimmick," he says.
There are no special effects or gimmicks to Hylen’s photos, no staging or posed imagery — he lets these forgotten edifices speak for themselves.
The challenge: To not make it feel like a gimmick, yet to also know when to pull back and let the film stand for itself.
Behind all the gimmicks, wackiness and absurdity, the roster is still filled with ballplayers — many of them with unrealized MLB dreams — now finding a second life through Banana Ball.
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