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Its runaway success is a product of feeling and meticulous messaging, some of it hiding in plain sight.

Many adobes can still be found in Los Angeles, including the Ávila Adobe on Olvera Street, widely considered to be the oldest house in L.A. at 207 years old, and the little-known Gilmore Adobe hidden in plain sight between the Grove and the Original Farmers Market.

Her personal favourite, however, is called In Plain Sight.

The challenge for authorities now is to stop the problem at its root and dismantle the suspected serious organised crime gangs - which may have been profiting in plain sight for years on our High Streets.

He claims hiding in plain sight is the best way to remain invisible.