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Figures from ITV shared with BBC Newsbeat suggest the series' growth on socials is outstripping the success it's having on TV.

In an interview with the Daily Telegraph, Martin Frizell, a former editor of ITV's This Morning show, said: "You become almost invisible."

Here is where I confess that, after watching several seasons, including 6 and 7, for the purposes of this column, I am not a fan of “Love Island USA,” and considering my aged demographic, I cannot imagine the good folks at ITV America or Peacock care at all.

In 1975 Cavalcade won the Scottish ITV programme of the year award from the Radio Industries Club of Scotland.

"I'm really proud of these girls tonight. We were in it and doing exactly what we expected to do," she told ITV.