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He describes his campaign as the "kick-up the backside" for Wales to make them an important part of national culture to bring supporters, young and old, together.

“It’ll kick-up this afternoon over southern Kansas and about all of Oklahoma, with rain, wind gusts of 65 mph, hail and tornadoes.”

My knob-toed, orange-colored “kick-up” shoes were nothing but Florsheims, the ghetto’s Cadillac of shoes in those days.

“All you do is a little kick-up on advertising to keep the awareness there,” he says.

To combat dust kick-up, the cart boys apply a greasy coat of Armor All to the tires, interior, and even the steering wheel.