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He negotiated deals for boxers — clients have included the former heavyweight champion Lennox Lewis — before launching Stellar Sports with co-founder David Manasseh in 1992.

He joins the ranks of high-profile musicians, including Paul McCartney, Annie Lennox, and Kate Bush, who are outraged by plans they say would make it easier for AI models to be trained on copyrighted material.

Forrest is now in possession of his 26th winners' medal as a Celtic man, a new standard after Bobby Lennox's old mark of 25 stood proudly for 45 years.

No-one - the humble Forrest chief among them - is going to claim anybody from this era can hold a candle to those from Lennox's peerless time, but these are special times for him.

In February, artists including Annie Lennox and Damon Albarn released a silent album to protest about the government's proposed changes to copyright law.