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Candidates may tone down attacks and even form alliances with like-minded rivals, as progressives did in New York, to earn second-choice votes.

“Park’s social media posts indicate that he was attempting to recruit others of like-minded ideology,” Davis said.

“I think he knew the value absolutely of what he was doing for himself and other like-minded spirits,” Marsak says, “but I don’t think he knew what to do with the photos.”

But only 14% of eligible voters cast ballots, Kachuck said, and just one of the candidates he and a handful of like-minded farmers had backed was elected.

After designing toys and merchandise for Hasbro and Disney, Msrlyan decided to merge his manufacturing knowledge and his personal interest, designing motel-themed stickers and buttons to sell to like-minded vintage aficionados.