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The makeover will include a new orange logo which will be shown to fans, both at Allianz Stadium and watching on television, before Saturday's final between Bath and Leicester Tigers.

Another showed a military-style beret with a logo referring to a Jalisco commander nicknamed “El Yogurt,” reputed to lead an armed cell that includes Colombians.

Another fan pointed out further evidence: an “SC” logo in the bottom left corner of one of the billboards.

He has even incorporated the conservative colour red into his own blue logo, and hits the campaign trail wearing red and blue trainers.

The coin dropped instantly back home in Punjab, which absorbed logo fashion like a sponge when luxury brands arrived in the 2000s.