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Occasionally commenters complain about the lower case letters or can’t keep up with the newest slang.

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said.

“I think the more we can do to bring youth into that process so that they learn the skills and practice the skills of participation and politics with sort of a lower case “p” the stronger our communities will be and the more I think folks will feel tied to their communities.”

You won't see any of those written in all lower case.

And yes, those are two lower case i’s on the website address.