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Dr Sharman's expert view, not dissimilar: "You get a really strong blast from the flavour. It is really delicious and very moreish," she beamed.

They are the bête noire of many nutritionists - mass-produced yet moreish foods like chicken nuggets, packaged snacks, fizzy drinks, ice cream or even sliced brown bread.

Some recipe results were rather less than moreish.

This moreish beef dish uses a ready-made sauce and takes it up a notch with extra garlic and soy sauce.

No child was ever sad to see a box of moreish chocolate cornflake cakes.