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By the time the tunnel was completed, the Metropolitan Water District had released a 20-minute film that was shown in movie theaters and schools celebrating its conquest of the Colorado River and the desert.

In fact, Season 5 of “The Chosen” is now the biggest movie or project in the 21-year history of Fathom Entertainment, a joint venture of movie theater chains AMC, Regal Cinemas and Cinemark.

The so-called theatrical window has long been a hot topic for studios and movie theater owners.

The halls near the trade show looked like an extended movie theater lobby with all manner of illuminated posters and standees for upcoming films.

But Cruise put his grief out there and invited others to join him Thursday during an appearance at CinemaCon, the conference of movie theater owners held annually in Las Vegas.