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Reactions to this new normal have been very telling.

Companies are “trying to find a new normal, adjust to the financial pressures that the global economy is under and also figure out what is the smartest business model and path forward.”

“The No. 1 thing is to create a new normal, and that’s for humans as well. My parents lost their home to the fire and I’ve been helping them” build structure into their days and stay on the move “rather than sitting around the condo being sad about what’s happening.”

Whereas once a number of European leaders dismissed Denmark's Social Democrats as becoming far right, now "the Danish position has become the new normal - it was the head of the curve," says Alberto Horst Neidhardt.

While Marshall said she’s left the door open to her former employees to return should they choose if the funding increases again, she’s also had to work with parents to find temporary solutions to the problems introduced by their new normal.