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As the progenitor of the concept, Harvard Professor Joseph Nye, put it: “Seduction is always more effective than coercion. And many of our values, such as democracy, human rights, and individual opportunity, are deeply seductive.”

In his influential 2004 book, Soft Power: The Means to Success in World Politics, Nye argued that, in our world, raw military power had been superseded by soft-power instruments like reliable information, skilled diplomacy, and economic aid.

And, as Professor Nye reminds us, leadership based solely on coercion is not really leadership at all.

“We can protect the environment and grow the economy at the same time,” agency spokesman Michael Nye wrote in a statement.

“This is a very important change from the previous administration’s attempts to shut down American energy and make our citizens more reliant on foreign fossil fuels, resulting in worse environmental outcomes globally, billions in fresh funding to many of our nation’s adversaries at the expense to all Americans, and economic pain on those who can least afford it,” Nye said in his statement.