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Said King, whose real name is Brian Johnson, is a massively muscled fitness influencer who built a nine-figure supplement company by promoting what he describes as an “ancestral lifestyle” revolving around ingesting raw offal.

“Sometimes, people just didn't have enough money to buy a good cut of meat. So these throwaways were all offal that you were able to get for pennies and then feed your family.”

After the turn of the millennium, a new generation of diners rediscovered offal as high-end restaurants and chefs offered "nose to tail" dining.

The beef spicy noodle with pork blood and the rice soup with pork intestine, stomach, tongue and pork blood are big draws here, but I’m not the biggest fan of offal.

But let 2024 be a year of leaving your comfort zone: Try his La Beacon Batchoy egg noodles with pig offal and fermented shrimp.