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"We like to present the coolness on demand where you need it," says Mr Atti.

Invitees recall that he talked warmly about how influential the BBC's iPlayer had been to the success of Netflix, describing how impressed he had been by a piece of kit that had got British viewers used to getting their video on demand.

When the increasingly expensive contracts to provide broadcast channels and digital terrestrial services like Freeview come to an end, the UK's broadcasters are likely to pivot to offering digital-only video on demand.

Also a larger population puts more pressure on demand for public services and housing.

But ever since, such results have been coming seemingly on demand, even despite the continued limitations of his ankle.