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On Monday, the media and entertainment company said it would split into two separate firms — one entity that includes the film studio, television production, HBO and HBO Max and DC Studios and the other with cable channels such as CNN and TNT as well as its European over-the-air networks.

Pioneered by Tesla, so-called "over-the-air updates" can upgrade a car's software remotely.

Cable channels CNN, TNT, Discovery and over-the-air networks internationally will operate under the banner of Global Networks.

One key reason the NBA chose to add Comcast in its new 11-year, $76-billion media rights deal was the ability to put more games on free over-the-air television through NBC.

TV stations will also be able to offer targeted advertising and interactive programming through an over-the-air antenna.