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In a Privacy Impact Assessment dated Feb. 5, a week after Musk’s Department of Government Efficiency team plugged in an untested email server, authors Riccardo Biasini and Greg Hogan, both of DOGE, essentially argued that there was no need to conduct a PIA for its “Government-Wide Email System.”

Pakistani journalist Omar Quraishi said PIA's ad left him "truly speechless".

The PIA, however, is no stranger to controversy.

And in 2019, PIA caused a stir when it told flight attendants to slim down or get grounded.

Pia, who lives in St Albans, says it's "disgusting" that council and housing association properties are routinely left with partial floor coverings.