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She also posted a close-up image of a dog whose collar is emblazoned with the album title, highlighting the cheeky play on words.

A play on words with gold rush, it began in earnest around 2008 when a series of reports identified vast mineral and hydrocarbon reserves across the Arctic region.

“The main baddies in the game were Kremlings,” Wise said, pointing out a play on words that, it is safe to say, went over the head of most 10-year-olds.

They have a cocktail there called the “Herb Your Enthusiasm,” a play on words to “Curb Your Enthusiasm.”

Carpenter sings about her paramour’s love making her talk nonsense, leading to a sexy play on words with haiku-type outros.