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Whether soaring through the sky or sharing a playful moment with his human bestie Hiccup, Toothless, the dark-hued dragon with a friendly face and an injured tail, disarms you with his endearing nature.

Around the same time, the bathing suit business took off, as war-time fabric rationing lifted and the culture shifted to allow less modesty and more playful expression.

“Manchild” is accompanied by a playful music video that shows the singer hitchhiking with various incompetent men and bathing with pigs in her bra and underwear.

"Creating truly playful communities is not just about better street design, traffic management, and reduced crime, but also about a reversal of the growing culture of intolerance towards children playing."

The sweet giant, who also own M&Ms, Celebrations and Maltesers, added that Twix is known for its absurd and playful humour, which was reflected in the advert.