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Even the bombings by the Islamist armed group al-Shabab - whose fighters tend to target plush hotels often occupied by politicians - does not dent the enthusiasm of the Somali Engineers Association.

While a smaller portion of the budget than sponsorship, merchandise and licensing is gaining momentum as well, Slusher said, as companies clamor for a chance to issue official pins, T-shirts, programs or plush toys.

The reform would affect long-term foreign residents already employed in Italy: from those on factory production lines in the north to those caring for pensioners in plush Rome neighbourhoods.

Inspired by flagship designs in SoHo and Milan’s Monte Napoleone, the refreshed space pairs plush maroon seating with brushed steel accents, framing an expanded offering of the house’s latest collections.

The result is velvety and plush, with a kind of savory-luxurious sweetness that clings to everything it touches.