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PMI said it believes the Department of Health's interpretation of the law is wrong, and said it has "complied with all applicable laws and regulations" since it launched iQos in 2016.

That’s why the leading strategy, championed by PMI, is to encourage replacement through rebates and giveaways, like the ill-fated California one in the 1990s, which happened before it was the low-flow toilets’ time to shine.

PMI says it only agreed to suspend advertising, not stop.

PMI and JTI say their heated tobacco devices are only intended for existing nicotine and tobacco users.

The services sector is booming, with the S&P Global Flash US PMI Composite Output Index rising to 56.6 in December, signaling the fastest expansion of business activity since March 2022.