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His second shot at the 14th was sublime, landing a foot from the pin, and his fist-pump celebration to raucous cheers after making birdie on 17 showed his heart – and popularity – remain undimmed.

Although he has gained popularity among some Iranians, it's not clear whether that could quickly transform into a force for regime change.

Paramount executives believe the show is worth the big bucks, given the show’s enduring popularity and legacy.

On the homewares side are Home Bargains and B&M. And on the clothing side are Shein and Temu, the cheap Chinese exporters which have enjoyed a surge in popularity among British shoppers.

The awards for teenage world champion Littler and world number one Humphries are further evidence of darts' booming popularity.