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The company claimed that if Aldi is allowed to continued with its product lines, it will "irreparably harm" the Mondelēz brand.

Now, seven years later, the business has expanded far beyond its original roadside-related boundaries, extending to collaborative product lines with established brands like the Academy Museum, Bob Baker Marionette Theater and Canter’s Deli.

“With Love, Meghan” was far less of one for Netflix, but it launched the Duchess of Sussex’s lifestyle brand, As Ever, with a product line featuring jams and edible flowers that immediately sold out.

The company sells generally inexpensive licensed toys at large retailers such as Walmart, with its Simpsons product line a top seller.

Updating supply chains to include new packaging materials and ensuring consistent application across product lines add further complexity.