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Kulash said that kind of product placement was “scary as s—” back in the late 2000s, when the fear of being perceived as sellouts haunted every rock band.

We’ll later discover that, in line with surveillance-capitalist impulses, the company is not only watching but also cultivating product placement in dreams.

Wonder why there's so much product placement for Subway sandwiches or characters who eat ravenously to excess?

Honestly, you’re going to be inundated with enough Balsam Hill commercials for luxury fake trees and Weather Tech ads for car floor mats just by watching the channel that further product placement isn’t necessary.

While there is no overt product placement in Jon M. Chu’s film adaptation, you can see how its aesthetics lend itself to all the merchandise it has inspired.