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By providing grant money and social media promotion, the California Endowment and Liberty Hill “materially contributed” to the infringement, the suit alleges.

The company said it is using data collected from the app, sorting it with the help of AI to personalize promotions sent to club members via the store app based on their shopping habits.

The government has announced several measures to tackle childhood obesity, including restrictions on junk food advertising on TV, takeaways opening near schools and a ban on multi-buy promotions.

Espinoza said he met all expectations and was even talking to his manager about a promotion when he was told he would be let go.

But the story appears far from over given the plans for the next steps, some taking place within hours of Phil Parkinson's side sealing an unprecedented third successive promotion.