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"There's been plenty of time to prepare and to try to get people to move from disposable vapes to reusable ones, and that would have been good for their business," he explained.

But the public will still be able to buy reusable vapes.

Some reusable vapes have "identical" packaging to their single-use counterparts, are sold at the same price, and give customers little information about how to refill them, she said.

Nonetheless, the company hopes its "fail fast, learn fast" approach will eventually pay off, as it did when developing the Falcon line of reusable rockets.

Only devices considered to be reusable will be legal.