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In recent years the party has embarked on a mission to revamp its straitlaced, no-nonsense image, particularly to attract younger voters who have typically been more sympathetic to the opposition.

"A number of us were trying to revamp Sinn Féin," Mr Adams said.

The hotly contested brand overhaul continued this week with four revamped fare bundles offering the most perks to top-tier fliers and loyalty program members.

The owners of the Ducks are picking up the cost of revamping the arena.

The news of decreasing film production in Los Angeles comes as lawmakers continue pushing for a revamped film and TV tax incentive program.