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Shop owners told the BBC Jellycat's toys had always been a stable seller, bought as gifts for newborns or by children saving up pocket money.

The same goes for Ms Kim, who spent three years saving up for marriage and another four for a child.

"We've been going for the past 20 years or so. We normally book a year ahead then save up in dribs and drabs," she said.

If you saved a million dollars every day, it would take you 100,000 years to save up that much.

He would work at a Wendy’s or shovel snow to save up for another.