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“Having little touches that speak to you, whether it be your jewelry or your hat or your scarves, all these things are important to you as a special, dynamic being.”

The shop, on Derby Lane, has been transformed into a sea of red and white with flags, banners, scarves, posters, noise-makers and t-shirts.

The intricately embroidered featherweight scarves are a favourite with his customers in Mussoorie, a hill town in the northern state of Uttarakhand, where he works.

"It's the reason I started wearing scarves. To try and make sure that any future spills, as it were, which do happen from time to time to everybody, do not show. "

But, in contrast to the sunshine of Los Angeles, Jean-Baptiste joked she would need "coats, scarves and hats" given she will be performing in London over winter.