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However publishers are generally happy to allow crawlers from search engines, like Google, to access their sites, so that the search companies can in return can direct people to their content.

A few weeks later, Google said it wouldn’t integrate fact-checking into its search engine or YouTube.

But AI could also level the playing field for small businesses, experts say, if the results aren’t based on optimizing for a search engine or buying a ton of ads.

Google's attempts to keep up with ChatGPT could fundamentally change the nature of its search engine, which could impact its profits.

Google agreed to pay $50 million to settle a lawsuit alleging the search engine giant was racially biased against Black employees.