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As Liz Charlotte Grant at the Revealer recently wrote, the book appeals to those "hungry for romance," turning that longing into an argument for self-denial.

“That form of self-denial is something I’m just not doing,” he continued in a video on Instagram.

For some time now, media academics and commentators, such as myself, have noted western media cultures' hunger for stories of self-denial in pursuit of bodily perfection.

"The road to net-zero is no longer one of stern, austere, self-denial," he said in his speech.

Jefferson’s nearly Herculean powers of self-denial also helped keep the cause pure, at least in the privacy of his own mind.