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Market analysis says “health” is frozen yogurt’s biggest selling point.

Its putrid smell is actually a selling point for curious visitors, but it only blooms for a few days every two or three years.

If that is taken in isolation, that is a clear selling point for this latest format.

A robustly growing economy, stable economic policy, falling interest rates, and a graspable positioning in the current global trade tumult as an oasis of tariff stability, are decent selling points in an uncertain world.

Mr Pelling added: "Its proximity to London is a major selling point and it's beautiful."