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Probably — even if it did seem oddly shoehorned in the middle of the show.

"There have been long-held fears that this latest supposedly showpiece tournament, shoehorned into an already over-crowded calendar after a gruelling season, would struggle to capture the public imagination," he said.

What Elon Musk Thought has in common with earlier techno-futurist disasters is the attempt to shoehorn that messiness and complexity into a more “efficient” monoculture to achieve his utopian vision.

“Warfare” wants to live in the dictionary shoehorned between war cry and war hawk.

“To shoehorn anything into tiny Disneyland is really hard,” Irvine says, adding, “A lot of people in merchandising would have preferred it was bigger.”