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“This might mean traveling somewhere during the off-season or shoulder season. Or driving instead of flying. Or taking an early flight or a late flight or a connecting flight.”

Another solution is to encourage people to avoid peak season travel and come in the “shoulder season”.

She said she had been advised to travel during the shoulder season, but couldn’t because her children were in school.

And if you can score a deal — such as a stay booked on points or during shoulder season — an all-inclusive can leave a far bigger mark in your memory than your bank account.

Hotel rates, particularly in touristy areas, tend to slip during the shoulder season.