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Undeterred, he sends his proteges out to meet women, spraying their armpits with deodorant, declaring: "It's showtime!"

Instead of lounging in a cushy, air-conditioned owner’s suite, Cole is in the dugout hours before showtime — a Disney-like archetype, his energy as vibrant as his layered, all-yellow suit, braving the afternoon heat.

Not long ago, if you wanted to see a movie at your local theater, you could pick up the paper and look at the daily advertisements to find showtimes.

It’s showtime for Hollywood at the California Capitol.

Exhibitors argue that shorter windows cut into box-office profits by decreasing the number of casual moviegoers who look up showtimes on a whim and encouraging audiences to wait to watch a film at home.