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“If they don't have the right kind of social environment to start to untangle what has actually happened, that belief that emerges during the experience can keep them stuck into thinking they've really done something,” Argyri explained.

Greenland’s social environment is also different from Denmark’s — its Indigenous population, which has its own social mores, is larger as a proportion of the population, and residents are concentrated in the giant island’s southwest.

Primark boss Paul Marchant has resigned following an allegation by a female colleague about "his behaviour towards her in a social environment".

"It will also improve the social environment for communities, residents, businesses and visitors to these areas," he said.

Neuroscientist Michael Platt is one of those lucky scientists who has been able to study them for over a decade, particularly with a focus on how their social environment affects their brains, how they make decisions, and the genetic underpinnings of their social behavior.