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But the perks – which include brushing shoulders with some of the globe's most-decorated musicians and easy access to the most sought-after tickets in town - aren't to be scoffed at, he hastens to add.

On eBay, it is possible to buy some of the most sought-after items - such as a mutated candy blossom tree or a dragonfly - for hundreds of pounds.

Researchers said data on who is pregnant, and who wants to be, was some of the "most sought-after information in digital advertising" as it led to a shift in shopping patterns.

The road to becoming one of today’s most sought-after Broadway directors didn’t just pass through L.A.

The singer joked that "the only downside" of the award was that "it feels one giant step away from fulfilling my original dream of becoming the most sought-after valet on the Las Vegas strip".