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But, once more, the Test sprung to life.

A cottage industry of firms purporting to help consumers track down their forgotten subscriptions sprung up — typically operating on the same subscription model.

"I've just been waiting for an opportunity and it sprung up."

The band are a much-loved Brummie institution and, in the lead-up to the gig, murals and exhibitions have sprung up or are planned around the city.

Various similar businesses have sprung up around the UK in recent years, including My Local Bobby, which was founded in 2016 and now has almost 150 security guards, as well as a fleet of cars.