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For a logo, he turned to Black Flag bassist and SST Records co-founder Chuck Dukowski, who spelled out the Goldenvoice name in “Chinese”-style lettering left over from the cover art for the Minutemen’s “Paranoid Time” EP.

Ruland is the author of “Corporate Rock Sucks: The Rise and Fall of SST Records” and the novel “Make It Stop.”

But just before he became legally blind in 1994 at age 23, Posen picked up a book about how to run an indie record label written by an employee at SST Records, the legendary South Bay label founded in 1978 by Black Flag guitarist Greg Ginn.

Ruland is the author of “Corporate Rock Sucks: The Rise & Fall of SST Records” and the novel “Make It Stop.”

Jim Ruland is the author of “Corporate Rock Sucks: The Rise & Fall of SST Records” and the novel “Make It Stop.”