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“Much like the tomato candle, a certain kind of tomato has become a status symbol in its own right. And the Loewe tomato is much closer to one of those luxuriously imperfect heirloom sunbursts than it is to a standard supermarket globe.”

It’s wellness as entertainment, grocery shopping as status symbol.

Rhino horn is sold for tens of thousands of dollars per kilogram, and seen as a status symbol in parts of the world.

But these members-only circles are more than expensive schmoozing — they're a business model, a status symbol and a growing part of the luxury market.

In rural settings, it was once considered a status symbol - a sign that "this man eats well".