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"As long as the focus is on sticking plasters not comprehensive solutions, regulation will fail to keep up with current levels of harm and major new suicide and self-harm threats," Mr Russell said.

"Parents up and down the country would be delighted to see the prime minister act decisively to quell the tsunami of harm children face online, but sticking plasters will not do the job."

“Medical explanations have become the sticking plaster we use to help us manage that disappointment.”

"This is another sticking plaster over something that really needs to be dealt with."

Reform UK leader Nigel Farage said the government's plan was just a "short-term sticking plaster" and both he and the Green Party have called for public ownership as the only option.