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For the Tamagotchi fans we spoke to, nostalgia is playing a big role.

"I got my first Tamagotchi back in primary school, my best friend had one back then and I have fond memories of playing with them together," says Emma, known on YouTube as Emmalution.

Tamagotchi is having a moment - again.

Global sales more than doubled between 2022 and 2023, it tells the BBC, and Tamagotchi has now opened its first shop in the UK - something it didn't even do when it was 1996's hottest gadget.

Unsurprisingly, the modern Tamagotchi isn't the same thing you would have bought in the 1990s.