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But the means by which Bier's now defunct app tbh reportedly targeted younger users were also somewhat controversial.

Buzzfeed reported in 2018 that it had obtained a memo in which tbh's founders told Facebook colleagues, post-acquisition, of "a psychological trick" that could be used to amass teen sign-ups.

Sharing this sentiment was "Uncut Gems" actress Julia Fox who commented on a TikTok criticizing Bumble, stating she has “2.5 years of celibacy and never been better tbh.”

“I like his music tbh, but maybe Etsy is more his style,” he tweeted, referring to the online crafts marketplace.

“I cannot wait til they tank tbh.”