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The medium is the message
A statement by Marshall McLuhan, meaning that the form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived. McLuhan argued that modern electronic communications (including radio, television, films, and computers) would have far-reaching sociological, aesthetic, and philosophical consequences, to the point of actually altering the ways in which we experience the world.
Example Sentences
Those who said "'Hitler's speeches are meaningless and empty,' wrote Hans Prinzhorn, 'miss the point entirely.' With Hitler, as perhaps with Trump, the medium is the message."
With Hitler, as perhaps with Trump, the medium is the message.
Here, the medium is the message; the rest is as nasty — and ultimately chaotic, tenderhearted, and yes, joyful — as it wants to be.
Communication theorist Marshall McLuhan famously observed that “the medium is the message,” challenging us go beyond the awe phase of new technology and ask questions about its social effects.
As it turns out, the reason for Zelenskyy's visit was as deep as this: The medium is the message.
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