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What had been a trash fish for the better part of the 20th century could suddenly transform into one of the most sought-after ingredients through the innovation of this one individual at Japan Airlines.

I love working with "trash fish."

A trash fish is a fish that is normally thrown back or considered as "not good enough meat."

Other lures are made to resemble juvenile hitch and sold under a slogan that some people feel mocks the creature’s cultural importance to Pomo people: “The All-American Trash Fish.”

For years, lampreys were deliberately poisoned along with other so-called trash fish.