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Many feature East Coast natives, including trillium, columbine, Indian pink and twinleaf.

“The audience Hallmark targets aren’t the ones cutting the cord,” said Spencer Grimes, a principal of Twinleaf Management, which is an investor in Crown.

Signs point out herbaceous plants more commonly found in groves outside the city: bottlebrush, little twinleaf, Canadian wild ginger.

In a letter to Crown co-Chairman Herb Granath earlier this month, Spencer Grimes, a principal of shareholder Twinleaf Management, urged the company to look for a buyer.