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On this Saturday morning, he’s wearing baggy shorts, Vans sneakers and a graphic T-shirt featuring “Death Racer” in heavy metal band-like typography.

“It’s a sort of revolution in thinking about what typography can be and how it can be put to use in a very productive way.”

“We were typographers before we were printers,” Cary says, pointing to the hulking Intertype brand typography machine dating from the early 20th century that stands in one of the shop windows.

Letters are letters, but for designers and typography fans, they matter a lot.

Bobby’s really into typography and when he wrote out the words “The Hundreds,” he liked the way the letters looked and how it all lined up.