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The ultima ratio of the untrammeled market, it would seem, is other people’s money.

The company has fancier and pricier PMPs to sell, such as the $3,499 A&ultima, but those tend to sacrifice some battery life for the sake of sleeker design.

To ancient explorers, “ultima Thule,” or the most distant region, was what lay past the northernmost edges of maps, beyond the borders of the known world.

Pytheas called the place he encountered Thule, as in ultima Thule—the land beyond all known lands.

The claim is intended to prove the superiority of the jihadist cause over those of its modern, egalitarian enemies—the ultima ratio for why the jihadist cause will prevail, and why we should be afraid.